Domi

ProductRewards

Rewards that know who is ordering.

Customers earn points on every order and trade them for a free dish from your own menu. Domi plans a week of deals around how often each customer has ordered, and you can add a birthday reward and gift cards.

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Points

Points that buy a free dish from your menu.

Domi builds the list from your own menu and puts a cost in points on each dish, 100 points for every dollar of its price. Customers earn points on every order, and when they have enough they pick one free dish at checkout.

  • One free dish per order
  • Change any cost, turn a dish off or add your own
  • Pay more points where you want the orders: a different rate for WhatsApp, web and catering

Daily deals

Deals aimed by how many orders a customer has.

Every Friday Domi plans next week’s deals, and they go live Sunday at 8 PM with your calendar. Each deal is made for a group: the strongest go to people who have never ordered, a nudge to people with 1 or 2 orders, and regulars get little or nothing. A new customer sees every deal of the day, a regular only the few made for regulars and for everyone.

  • A percent-off deal never goes above 25 percent
  • Built on dishes only, never a side, a sauce or a drink, and never on one under a price floor that follows your menu
  • Domi can add a points day, 1.5x or 2x, that a customer taps on your menu

Gift cards

Sell a $50 gift card for $40.

Run a gift card campaign with a discount. At 20 percent off, the buyer pays $40 today and the friend gets a $50 card to use at your restaurant later. You collect the money now.

Birthdays

A private birthday code, sent at 8 AM.

At 8 AM your time on a customer’s birthday, Domi texts them a code for money off an order, and emails the same code. It works once, for that customer only, and it is good today and tomorrow.

  • Only for customers who have ordered from you
  • A customer saves a birthday once, from the button in their welcome email or on their profile, and it locks, so it cannot be changed to collect twice

How it works

From points to a free dish.

  1. Domi builds your rewards list

    From your own menu, from your lowest priced dishes up, with a cost in points on each one. You can change any of it.

  2. Customers see it at the top of your menu

    A strip shows their points and the dishes they can get free. The ones they cannot afford yet say how many points are missing.

  3. They pick a dish and it goes in the cart free

    One dish per order. The points are spent when the order is completed.

Questions

Straight answers.

Is all of this mandatory?

No. You can turn off any of the offers, or anything else you want, in the Marketing section of your dashboard.

Do I have to give away a lot?

No. A dish costs 100 points for every dollar of its price, so customers earn it back at the percentage you set. You can change any cost or turn a dish off.

Can a free dish combine with a deal or a code?

No. A free dish never combines with a daily deal, a first-order offer, a promo code or a points day. A gift card does, because it is prepaid money. Domi checks it again before the card is charged.

How does Domi know a customer’s birthday?

Customers add it themselves, from the button in their welcome email or on their profile page. Once it is saved it is locked. Birthday codes only go to customers with a birthday on file and a completed order with you.

Will my regulars get discounts they do not need?

Some, and small. A regular sees only the deals made for regulars and for everyone, and Domi plans few of those. The deals made for new customers and for 1 or 2 orders never reach them.

Works together

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